The OLED TV market is shifting rapidly in March 2026 as LG's 2026 lineup arrives alongside steep discounts on 2025 models. The LG C5 remains the consensus best-overall pick at its current sale price of ~$1,350 for the 65-inch (down from $2,700 MSRP) — offering Dolby Vision, four HDMI 2.1 ports with 4K 144Hz, MLA-enhanced brightness (1,180 nits peak), and the widest size range of any OLED. The new LG C6 has launched at $2,700 for 65" with a 5-star What Hi-Fi? review, featuring the Alpha 11 Gen 3 processor, webOS 26, and 165Hz gaming support, though the 42-65" sizes use standard W-OLED panels while only the 77-83" C6H models get the brighter Tandem OLED technology. [src1, src2, src5]
For bright rooms, the Samsung S95F QD-OLED leads with 4,076 nits peak brightness and an anti-reflective matte finish at ~$2,300 for 65". The LG G5 gallery-series OLED (Tandem RGB + MLA, 2,268 nits peak) offers the best wall-mount design at ~$2,200 for 65", while the new LG G6 arrives March 30 at $3,400 for 65" with Primary RGB Tandem 2.0 delivering 20% more brightness and Reflection Free Premium coating. The LG B5 breaks the budget barrier at ~$900 for 65". Samsung's next-gen 2026 OLEDs (S95H, S90H, S85H) are announced with up to 35% brighter panels but have not been released or reviewed yet. [src3, src4, src6, src7]
| Model | Price (65") | Panel Type | Peak Brightness | HDR Formats | HDMI 2.1 Ports | Max Refresh | Smart Platform | Best For | Buy |
|---|---|---|---|---|---|---|---|---|---|
| LG C5 OLED | ~$1,350 | W-OLED evo (MLA) | 1,180 nits | Dolby Vision, HDR10 | 4 | 4K 144Hz | webOS 25 | Best value overall | Check price |
| Samsung S95F | ~$2,300 | QD-OLED | 4,076 nits (2%) | HDR10+, HLG | 4 | 4K 165Hz | Tizen | Best for bright rooms | Check price |
| LG G5 OLED | ~$2,200 | W-OLED evo (MLA + Tandem) | 2,268 nits | Dolby Vision IQ, HDR10 | 4 | 4K 165Hz | webOS 25 | Best for wall mounting | Check price |
| Sony Bravia 8 II | ~$2,300 | QD-OLED | 977 nits (2%) | Dolby Vision, HDR10 | 2 | 4K 120Hz | Google TV | Best for movies / PS5 | Check price |
| Panasonic Z95B | ~$2,600 | Tandem OLED | 2,160 nits (10%) | Dolby Vision IQ, HDR10+ Adaptive | 2 | 4K 144Hz | Fire TV | Best for home theater | Check price |
| LG B5 OLED | ~$900 | W-OLED | Moderate | Dolby Vision, HDR10 | 4 | 4K 120Hz | webOS 25 | Best budget OLED | Check price |
| Samsung S90F | ~$1,400 | QD-OLED (65") | High | HDR10+, HLG | 4 | 4K 144Hz | Tizen | Best mid-range Samsung | Check price |
| Samsung S85F | ~$950 | W-OLED | Moderate | HDR10+, HLG | 4 | 4K 120Hz | Tizen | Best budget Samsung | Check price |
The LG C5 is the consensus best-value OLED across RTINGS, Tom's Guide, and TechRadar. At its current sale price of ~$1,350 (down from $2,700 MSRP — a $1,300 discount), it offers MLA-enhanced OLED evo with 1,180 nits peak brightness, Dolby Vision and Dolby Atmos, four HDMI 2.1 ports at 4K 144Hz with AMD FreeSync Premium and NVIDIA G-Sync. Available in 42", 48", 55", 65", 77", and 83". The new LG C6 (65" at $2,700, 5-star What Hi-Fi? rating) offers the Alpha 11 Gen 3 processor and 165Hz gaming but costs nearly double at launch. [src1, src2, src5]
Samsung's flagship QD-OLED with OLED Glare Free anti-reflective matte finish that handles ambient light better than any other OLED. Measures 4,076 nits peak brightness at 2% window. NQ4 AI Gen3 upscaling, 165Hz refresh rate with 9.4ms input lag, and Samsung Vision AI processing. The main trade-off is no Dolby Vision (HDR10+ only). The successor S95H is announced at up to 35% brighter but is not yet available. [src2, src3, src4]
LG's gallery-series OLED with "One Wall Design" that sits nearly flush. Primary Tandem RGB with MLA delivers 2,268 nits peak brightness — exceeding many mini-LED TVs. 4K at 165Hz with 12ms input lag. Includes wall mount in box. The new LG G6 (arriving March 30, $3,400 for 65") adds 20% more brightness with Primary RGB Tandem 2.0 and Reflection Free Premium coating, but the G5 at current pricing remains the value pick. [src2, src4, src6]
What Hi-Fi?'s award winner for best OLED. QD-OLED panel that is 25% brighter than its predecessor. Sony's XR Processor with AI delivers movie studio-grade picture processing with the most natural colors and three-dimensional image depth of any OLED tested. Acoustic Surface Audio+ vibrates the screen as a speaker. Exclusive PS5 calibration and two years of Sony Pictures Core streaming. Input lag of 16.4ms limits competitive gaming. [src3, src4]
The only OLED supporting both Dolby Vision IQ and HDR10+ Adaptive simultaneously. Technics-tuned 360 Soundscape Pro with Dolby Atmos is powerful enough to skip a soundbar. Tandem OLED with ThermalFlow sustains 2,160 nits at 10% window. Ultra-low 9.2ms input lag. Only 2 HDMI 2.1 ports limit multi-console setups. [src3, src4]
The most affordable current-gen 65-inch OLED. Perfect blacks, infinite contrast, Dolby Vision, four HDMI 2.1 ports with 4K 120Hz, and webOS 25. Peak brightness is lower than the C5 or G5, performing best in controlled lighting. The 55" has dropped below $800 on sale. The LG B6 successor is announced but not yet released or priced. [src2, src4]
Strong competitor to the LG C5 with QD-OLED in the 65" model, delivering excellent brightness and color volume. Four HDMI 2.1 ports at 4K 144Hz with FreeSync and G-Sync. Measured 9.2ms input lag. Caveat: the 55" and 77" models are subject to a "panel lottery" — only the 65" is guaranteed QD-OLED. The S90H successor adds OLED Glare Free technology but is not yet available. [src2, src3, src4]
→ LG B5 OLED (~$900 for 65") or Samsung S85F (~$950 for 65"). The B5 offers Dolby Vision and webOS; the S85F offers HDR10+ and Tizen. Choose based on HDR ecosystem preference. Both deliver perfect blacks and 4K 120Hz. [src2, src4]
→ LG C5 OLED (~$1,350 for 65") is the clear winner at its current discounted price — the consensus best-value OLED with MLA brightness, 4K 144Hz, Dolby Vision, and the widest size range. Samsung S90F (~$1,400) is the alternative for QD-OLED color volume and HDR10+. [src1, src2, src4]
→ Samsung S95F (~$2,300) for maximum brightness and bright-room performance. LG G5 (~$2,200) for wall mounting and Dolby Vision. Sony Bravia 8 II (~$2,300) for cinema-grade picture processing. All are excellent — prioritize based on use case. [src2, src3, src4]
→ Prioritize refresh rate and input lag. Samsung S95F (165Hz, 9.4ms) or LG G5 (165Hz, 12ms) for competitive gaming. LG C5 (144Hz) and Samsung S90F (144Hz, 9.2ms) are strong mid-range options. Avoid Sony Bravia 8 II (120Hz, 16.4ms) for competitive play. [src1, src4]
→ Sony Bravia 8 II for studio-grade processing and Acoustic Surface Audio, or Panasonic Z95B for dual Dolby Vision IQ + HDR10+ Adaptive with built-in Technics speakers. Both prioritize cinematic fidelity over gaming speed. [src3, src4]
→ Samsung S95F is the clear choice with OLED Glare Free matte finish and 4,076 nits peak brightness. LG G5 is the second option at 2,268 nits. Budget OLEDs (B5, S85F) will struggle against mini-LED TVs in bright rooms. [src2, src4]
→ LG G5 OLED with included wall mount and ultra-slim "One Wall Design." The new G6 ($3,400 for 65") adds even better anti-reflection coating but at a 55% price premium. [src2, src6]
→ LG C5 OLED (65", ~$1,350 on sale). Consensus best-overall across RTINGS, Tom's Guide, TechRadar, and What Hi-Fi?. Best balance of brightness, gaming features, HDR support, size options, and price. The C6 is the better TV but costs nearly double at launch. Safe pick when requirements are unknown. [src1, src2, src4]